END-TO-END
CREATIVE PRODUCTION
From concept and creative direction to video, sound, motion, original music and GenAI integration — bringing ideas through to finished work.20+ years creating stories, audiovisual content and sound for brands, projects and audiences across formats and platforms — now combining creative expertise with the latest generative AI technologies.
Remote · Global
what I do
Creative Direction & Brand Identity
Concepts, strategies, narratives and visual language.
Video & Post-Production
Editing, storytelling, motion graphics and platform-ready content.
Sound & Original Music
Sound design, sonic identity, original music, podcasts and audio branding.
GenAI Integration
From research and creative strategy to storytelling and production, integrating generative AI across image, video, animation, avatars, voice, sound and original music.
selected work
video & storytelling
PROTECTIO PODCAST
Creative Production · Editing & Storytelling · GenAI · Sound Design
WHAT IS FOOD FOR YOU?
Creative Production · Editing ·
Sound Design · Sonic identity
GCBA MICROCENTRO DOC
Production Director · Storytelling ·
Post-production
GIRE A.C - TRABAJANDO JUNTXS
Visual Storytelling · Sonic Identity ·
Sound Design · Production Sound
sound & original music
PROTECTIO - FAQ & ADS
ANIMATED SERIES
Sonic Identity · GenAI ·
Sound Design
PROTECTIO - PODCAST
SPOTIFY SERIES
Creative Production · GenAI ·
Sound Design - Sonic Identity
PROBLEMA MENTAL
FARAONIKA FT JESI SARRAF
Production Director & Storytelling · Original Music · Sound Design
ATARRAYA - WIFFY
SPOTIFY SERIES
Production Director & Storytelling · Original Music · Sound Design
BRAND IDENTITY
ATARRAYA'S SHRIMPBOX
HOW IT´S MADE? SERIES
Creative Production · Storytelling · Direction · Editing & Sound Design
AGUA BLANCA SHRIMP
ASPEN FOOD & WINE 2023
Visual Storytelling · Editing ·
Sound Design
PROTECTIO - INTERVIEWS
SERIES
Visual Storytelling · Editing ·
Sound Design
ATARRAYA'S SHRIMPBOX
HOW IT'S MADE? SERIES
Creative Production · Storytelling · Direction · Editing & Sound Design
gen AI integration
PROTECTIO - BEHIND THE SCENES
AI MUSIC CREATION
Creative Production · Storytelling · GenAI · Original Music & Sound
PROTECTIO - TIP VIDEOS
HOW TO BUY LIFE INSURANCE
Visual Storytelling · Editing · GenAI
Sound Design
PROTECTIO - ADS
FIND US ON SPOTIFY
Visual Storytelling · GenAI · Editing ·
Sound Design
RR STUDIO CREATIVE
SHOWREEL 2026
Creative Production · Storytelling · GenAI · Editing & Sound Design
VERTICAL & SHORT FORM
PROTECTIO - LIFE UNSCRIPTED PODCAST PROMO REEL
Creative Production · Visual Storytelling · GenAI · Sound Design
AGUA BLANCA PRESENTS
KITCHEN STORIES
Storytelling · Set Direction ·
Editing · Sound Design
PROTECTIO - TIP VIDEO
SHORTS SERIES
Visual Storytelling · GenAI · Editing ·
Sound Design
ATARRAYA´S SHRIMPBOX
BEHIND THE SCENES
Creative Production · Storytelling · Editing & Sound Design
SPECIAL PROJECTS
SHRIMPBOX - 3D VR TOUR
Creative Production · Storytelling · VR Direction · Editing & Sound Design
OSCILLOSCOPE LAB SPOT
Visual Storytelling · Oscilloscope · Direction ·
Editing & Sound Design
KOBANE - RD SHORT´18
Creative Direction · Head of Production · Music &
Sound Design
LISDIDIT - LA DE CHALINO
Production Design
Visual Concept
Art Direction
CHANTY OTM - K.D.T.B' 19
Creative Direction · Creative Production · Post Audio · Original Music · Post Video
television & film
DISCOVERY CHANNEL
2111
Content Producer · Field Producer
DISCOVERY CHANNEL
HECHO EN AMERICA LATINA
Content Producer · Field Producer
GENESIS / MEXICO
Dir. Gabriel G. Acosta · 2025
Production Design & Visual Concept
ME QUEDO CONTIGO / ARGENTINA Dir. Julian G. Díaz · 2018
Head of Production
I'm Jesi Sarraf, a creative producer and audiovisual professional with 20+ years of experience across television, film, advertising and creative production.My work spans storytelling, video, sound, original music and post-production.
Today, I combine that experience with emerging AI technologies to explore new ways of creating, producing and solving creative challenges.Through *rr studio, I work remotely with brands, agencies and creative teams worldwide.
Remote · Global
Have a project in mind?
Let's talk.
[email protected]